Stop! Don’t change! (or the Tao of Digital Asset Management)
January 14, 2016
Let’s face it, nobody likes change.
One of the key reasons for this is because in both our personal lives as well as in the business environment, change tends to be uncomfortable or disruptive at best.
It forces us to learn new things, perhaps go further than our comfort zone allows and in business, might even highlight a redundant role.
What’s more, everyone is always banging on about changing and adapting, being the change you want to see in the world etc.; so much so, that people have become desensitized to it. It’s just a meme on social media, something you pay lip service to, something intangible you talk about but don’t really do.
In business, this constant introspection is like the ultimate selfie.
And you know what? After a while, all that pruning and duck facing in the mirror can lead to ‘change fatigue’ for your valued employees, who are after all, the life blood of your business.
In short, everyone wants things to improve, but in practice due to fear of change; everyone wants things to stay the same.
So what’s all this got to do with Filecamp?
Well, everything and nothing.
Let me explain…
At Filecamp we are not suggesting you change your business model or purchase an all singing all dancing Digital Asset Management (DAM) system that you don’t want or, more importantly, don’t need.
Instead, we are offering you the opportunity to improve on something that you already have, while benefiting your employees and your clients at the same time.
It’s a win win situation.
So, what exactly do we offer and why should you be interested?
Well, in short, Filecamp offers a professional online platform for media asset management which includes secure cloud based file sharing, an image and media library, as well as an online proofing facility.
This not only means that all of your digital assets can be found in one easy to manage place, but you also benefit from the rapid smooth flow of secure information between your clients and other stakeholders. We call that the “Tao of Digital Asset Management”.
Filecamp’s key features and benefits include:
Easy to use
Let’s face it. There is nothing worse than working with a clunky platform which nobody in your workforce understands how to use, much less your clients. Our simple yet intuitive system has won us much praise from our current clients due to it’s extremely user friendly interface which makes everyone’s life easier.
No fuss, no hassle, just a super streamlined way of working.
Just the way we like it.
These words are a balm to any businesses ears.
Because we provide our ‘software as a service’ (SaaS), you are spared the cost and time commitment of initial FTP installation on one of your own servers. There is no additional set up or hardware cost to you as this has already been absorbed by us.
What’s more, we provide all server related resources such as maintenance and support, thus representing a reduction in IT expenditure for you.
All you and your clients need is an internet connection…and you’re away!
As a reputable business operating in this day and age, the last thing you want is your client’s data sensitive files going astray or, worse, being misappropriated.
Unfortunately, when there is no proper secure DAM system in place this can happen, even within the ‘tightest’ of protocols. You don’t have to be a large multinational to fall foul of data privacy protection, just sharing a file between two individuals doesn’t always go to plan.
Prevention is better than cure, and a lost client file can damage your reputation, sometimes beyond repair.
Be safe, be smart, and be secure.
Share files while promoting your brand
What’s not to like about this?
Our custom white label branding feature means that not only are you sharing files, but you are also promoting your brand at the same time.
We recognise that your brand and image are important; it’s your badge to the outside world. Make sure it’s a polished, friendly and shiny one….better still; make sure it’s one that delivers on its promises!
With Filecamp, you can provide all this and more.
Engage, Engage, Engage
Now here is a term bandied around like it’s going out of fashion. But what exactly does it mean?
Well, simply put, engagement is listening and communicating with your clients, it’s about getting involved, collaborating and sharing ideas.
Fortunately, with Filecamp’s adobe online Proofing and Approval features you can now really get to grips with your clients wants and needs, and provide real workable solutions in return.
This invaluable feature allows your clients, and all other stakeholders in the project, to make comments and annotations on a range of documents, it also provides a highly effective mechanism for version control.
With Filecamp’s cloud based secure file sharing solution, multiple stakeholders can upload, share and approve files from wherever they are in the world, there are no geographical boundaries, all that is needed is an internet connection. Although naturally, should you want to restrict access this is easily achievable too.
With Filecamp, your business doesn’t sleep.
So you see, once you have Filecamp up and running there is no discomfort or inconvenience for you, your work force or your clients, in fact it’s quite the opposite.
Your pool of creative talent, your product or your service is still as it was, nobody has been hurt, no painful change management program has been put in place; but what has happened is that your whole organisation has improved.
Jack Welch may have been quoted as saying “Change before you have to”, but we like to think that if what you are doing works, just keep continuously building and improving on that.
Don’t needlessly choke your business to death for the sake of change for change’s sake.
Instead transform the way you work for the better, not what you do.
Don’t change. Improve.
Exciting isn’t it.