7 top tools for a digital marketing agency in 2020

Setting up a digital marketing agency is fairly easy, but running it in the most effective way is a bit more difficult. Today, without thoughtful marketing automation, you may struggle with some tasks or find them really tedious - while you should focus on the business core, as well as growing and scaling your agency. 

We decided to recognize some tools that each agency could benefit from using. Keep reading to upgrade your marketing toolbox.




Filecamp - get your digital assets in one place

What is Filecamp?

Filecamp is a cloud file storage platform designed for creative teams.

Why do you need it?

Let’s say that you work for many clients from all over the world. Sounds great, doesn't it? Well yes, as long as your clients deliver you digital assets - not just files, sticky notes, unfinished presentations or logotypes in a couple of e-mails. Getting lost is incredibly easy, especially when you need to go further with organising files than just simple folder hierarchies and names. If sharing files takes more time than it should and generates mess, then think about Filecamp.

If you check how much time you spend on dealing with unorganized files, waiting for correct versions to appear in the cloud or adding comments on e-mails, you may be surprised. Filecamp lets you have control and focus on what you need to do with those files, where they are and if they are the version that you are supposed to have.

What is unique about it?

You no longer need to approve files by mail: with labels that suit your workflow, you and your team are always on the same page. Filecamp saves you the struggle of uploading various versions of the same file, depending on its purpose, with its extended downloaded options. No matter if you need a small logo to upload on your website or one with high resolution for a banner, you’ll download the appropriate version. You can also use Filecamp when communicating with your clients, in such a way that they don’t notice it’s a service apart: with a Pro plan, your brand is the only brand represented, so it looks even more professional.

Learn more about Filecamp.




Kontentino for effective social media management

What is Kontentino?

It is a complex social media management tool, which will definitely make your (and your team’s) life easier.

Why do you need it?

If you are into digital marketing, chances are that one of the main branches within your business is about social media. Many digital marketing agencies are actually called social media agencies, or offer extensive social media coverage for their clients. Managing social media for one or two clients may not be troublesome, but when scaling your agency the number can grow potentially. Here is where Kontentino may help you out. 

Imagine the whole flow of managing your channels gathered in one place: from scheduling posts through various platforms, getting clients’ approval without exchanging tons of e-mails, to generating legible and clear reports for your clients. Kontentino saves you a lot of manual, repetitive work, so you can focus on actions that bring value to your business.

What is unique about it?

It is an amazing simplification of communicating, both with your clients and contractors. Have a post to accept? In need of a translation? Send a link and have space to share thoughts right next to the post preview.

Learn more about Kontentino.




Adzooma for optimizing your ad campaigns

What is Adzooma?

Adzooma is one tool to manage and optimise your Facebook, Google and Microsoft ads campaigns.

Why do you need it?

Nowadays social media is not only about publishing content and boosting its organic reach: to a great extent, you rely on paid advertising. Chances are you use Google, Facebook or Microsoft ads platforms, trying to combine them into the best working solution for your client. What if you could manage them all from one place, making use of suggestions based on data from your campaigns and best practises? Take a look at what Adzooma has to offer.

Think about it as a 24/7 assistant that keeps an eye on the performance of your campaigns and thinks about possible optimizations. Its goal is to make your campaigns more manageable and profitable, letting you invest both your time and money in a more efficient way.

What is unique about it?

No matter if you’re optimising your running campaign or preparing a report on a past one, Adzooma saves you from the tedious part of the task. Setting up an automated action to pause a campaign or reduce bids will keep your head free from trouble. If you feel stuck with optimising and scaling your campaigns, take a look at the generated suggestions. The data from your campaigns and best practises are analysed to provide you with individual suggestions that will boost your ROI and cut wasted spending.

Learn more about Adzooma.




Stackfield for internal communication and task management

What is Stackfield?

Stackfield is a tool to communicate and collaborate on tasks, documents and projects, with end-to-end encryption.

Why do you need it?

Apart from solutions that are strictly connected with marketing tasks, you can also make use of more universal tools that smooth your workflow. In a digital marketing agency, ensuring that everyone is up to date with tasks or appointments and providing space for communication is essential. The good news is that you don’t have to use one tool for each purpose. Get your team chat, task lists, calendars and sharing points merged using Stackfield, and don’t waste time on going through multiple sites in order to check the progress of your project. 

Using various services to manage your team may require additional management itself. If you don’t want to spread yourself too thin, Stackfield may be the perfect solution. You’ll get an overview of your team’s tasks, the time they spent on them and a chat to enable communication.

What is unique about it?

Choose from different options of internal communication to best fit your needs, whether it’s commenting on a specific file, starting a discussion on a specific topic or having a relaxed conversation within your team. Also, if you’re looking for possibilities to optimise the workload of your team, the feature of time tracking may come in handy. Stackfield is made and hosted in Germany, and it does care about the safety of your data by providing you with end-to-end encryption. Having nightmares about losing all of your backups? Stackfield gives you an additional one.

Learn more about Stackfield.




Venngage for creating infographics

What is Venngage?

Venngage describes itself as a tool to create infographics, but they took it further.

Why do you need it?

There is no need to explain the power of aesthetic, visual presentations for a clearer representation of ideas. On one hand, we can add more visual forms to documents created in Excel or Word, yet, usually, it takes more time than it’s worth. On the other hand, we can search for some friendly, effective generators, like Venngage.

No matter if you need to prepare a simple graphic for your blog article, or if you’re brainstorming on your personas, Venngage helps you out with multiple, customizable templates. It’s a solution that lets you save time and effort - no need to wait for the availability of your graphic designer to produce a simple picture. Think about saving 20 hours of design time and no need of giving feedback or making corrections, which lets both you and your graphic designer focus on what’s most important in your job descriptions.

What is unique about it?

Venngage has the option of exporting your designs in high-quality files, so whether you need a light PDF to e-mail to your client or a high-resolution version to print, there is always an option for you.

Learn more about Venngage.




Harmonizely for scheduling appointments

What is Harmonizely?

Harmonizely is a simple tool to schedule meetings.

Why do you need it?

Running a digital marketing agency means you don’t have to limit yourself to working only with clients from your city - all it takes is to schedule an online call. Although it sounds like a piece of cake, the more invitees or calls you have to coordinate, the tougher the task. Why spend way too much time looking for a date that would suit all parties when you can just wait for their answers on Harmonizely?

Comparing calendars to find the perfect moment for a meeting can take much more time than the meeting itself. Inviting for a meeting via Google Calendar or iCloud can fail if the solution your invitee uses doesn’t cooperate. Harmonizely deals with those problems in the blink of an eye and gathers all your future meetings in one place, so you won’t forget about them.

What is unique about it?

It integrates with the most popular calendars such as Google, iCloud or Office 365 (and not only them), so you don’t have to worry if your client uses a solution you had never heard about before. It will also function if your team works remotely: you have the option to schedule 1-one-1 meetings using individual slots. The dashboard gives you all the information needed at glance: your upcoming and cancelled meetings, contact details and private notes - so everything you need to conduct a meeting is simply at your fingertips.

Learn more about Harmonizely.




LiveAgent for customer support management

What is LiveAgent?

LiveAgent is an omnichannel helpdesk software that lets you have all your support channels under one roof.

Why do you need it?

The social part of social media includes a lot of interactions with customers who are getting more and more demanding when it comes to instant replies and smooth contact with the company. If a part of your duties is dealing with your client’s customers, cooperation with its customer support may be challenging and time-consuming. A perfect solution may be gathering all the channels where customers may reach your client in one place, and connecting it with a ticketing system to the helpdesk of your client: this is basically what LiveAgent does.

By having everything in one place, you can easily track communication with a given customer, no matter what channel was used. Also, you won’t have to spend time briefing anyone, as the contact history will be readily available. This tool saves you time and effort and keeps everything in one place, neatly organised.

What is unique about it?

You don’t have to ask your client to set up a ticket to customer support. LiveAgent allows you to do it yourself, so it shortens the time you have to dedicate to that issue and the time the customer waits for solving their problem. Win-win.

Learn more about LiveAgent.




Wrap-up

Introducing at least one tool from the list above may help you in reducing the time spent on boring tasks that don’t bring real value to your business, yet have to be done. Even if you resist using paid solutions, think about it as an investment. They can take a lot of burden from your shoulders, letting you focus on tasks that are the business core of your agency.


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