Use Analytics

Instagram has a fantastic feature of keeping records of your profile statistics. You will get all the numbers about Q&A, Polls, and Surveys, who liked and commented on your story, who visited your profile from the story, etc. These statistics help you in making decisions like what kind of audience you should target and what type of content would be able to engage more audience.

Most people focus on what type of content to post but very few of them emphasize the time to post the content. Posting the content at a specific time makes it more visible and popular among followers. Posting the content on holidays such as Christmas or New Eves, Halloween, etc. makes it more noticeable among the followers because people usually find time on holidays to scroll their social media feeds and watch stories. Alternatively, it will also be a good strategy to send reminder emails to your followers but timing is always important.

Involve Your Audience

The audience is always the king who makes you or breaks you. So, never try to take your audience for granted. Develop whatever content, make sure it is for your audience. Snapchat was the torchbearer in introducing Ephemeral content to the world but soon Instagram took over and reported the record-breaking Insta users around the world. Whereas Snapchat is now history.

Ephemeral marketing is a good opportunity for the audience to take part in the brand marketing campaign and be a representative of brands on social media. This gives your audience a sense of importance and they give back more responses, like, comment, and share. All you need to do is create such content where user participation is required and encourage more people to take part in it. Also, tag them to help in increasing their followers too.

To make your audience more responsive, you may organize giveaways, encourage competitions, and somehow turn it to be more interactive. Involving your audience is the best way to grow on social media as an influencer and earn more followers.

Associate a Niche

Just a random post doesn't work at all. Users will stick to your profile if they get meaningful and consistent content. So, you have to be associated with a niche. Say if you are a traveling blogger and post about food, you will not say to be consistent. Also, go align with your brand name, logo, color schema, and graphics style. An ephemeral content must be fresh, unique, engrossing, and consistent.

Decision on a niche requires a lot of research and observation of similar influencer profiles. Expert give advice to pick a niche that is evergreen and always loved by all to read about.

According to social media expert Alex Lysak, To get more engagement, you should prefer videos as ephemeral content rather than text or images because videos can catch 40 times better responses. Besides that, there are many tactics to catch the attention of your audience.

For example, you can create a series of live videos which are interconnected or give the benefit of regularly viewing your content. Doing this type of trick helps you to fetch more engagement. The role of FOMO again comes into the picture here.

Show Behind The Scene

Sometimes the process of creating things is more interesting to see than the final results. Since Ephemeral content is available only for 24 hours, there are a lot of chances to experiment with it. You can afford to commit small mistakes to test and try. Say if you are creating a video, it is ok to have some minor errors. You don't always need to be perfect. Sometimes imperfect things are more soothing.

Instead of making a flawless video free from all the errors, it will be more fun for the viewers to see behind the scene videos. You must have seen this in the Bollywood movies which nowadays show BTS after the climax.

If you are constantly promoting your products on Instagram, your audience would like to see how these products are manufactured, packaged, who are the faces behind the marketing team, and much more. You may even share videos of birthday celebrations of employees at the office. This also helps in building brand credibility among the customer base. Plus, they feel as if they are part of a team. It will also be a great idea to add them into the real-time live videos that take them inside your home, office, or workplace. The concept of FOMO again comes into the picture here.

We can learn nothing better than the entertainment industry where reality shows are trending and liked by one and all. The reason is common that people want to see something original and not scripted. This is why people around the world are hooked up with Instagram reels and stories because they don't want to miss hearing from their favorite celebrities, brands, Influencers, and friends.

It's Ok To Be Not Perfect But Be Real

Not all can be perfect in making videos, writing eye-catching content, and Designing graphics to post like a pro on stories. It is completely ok if you are not a pro in making things perfect. Instead, we recommend you pay attention to creating original content that hits right to your valued audience.

To make this happen, we've gotta give you some tips. Don't miss it!

• Don't be too robotic while creating your content. Else you will go boring and nobody will give a damn. Instead of thinking about how and what you say, be clear and confident for whatever you are writing or speaking. A few 'Umm' 'Ahm' or backgrounds will be fine.
• WhatsApp allows only 30 Seconds long content. Why do you think WhatsApp did this? Because the world is going fast forward. You see Cricket has become 20-20, no one wants to watch the test series. So, long videos become boring, repetitive, and time-consuming. Create short yet engaging contentful videos.
• Listen and reply also. When someone comments on your posts, feeds, and reels, don't be arrogant or ignorant to reply to them. Especially on live feeds, people often comment, ask questions and send emojis. You too revert them with a suitable response.
• Make your audience feel important. This will catch their attention and reaction on your every post. Provide them with problem-solving content that answers all their questions.

Novice? Learn Here How To Get Started With Creating Ephemeral Content.

As individuals, we use social media for sharing our personal life. We hardly bother about how many followers we have, do people like our holiday pictures or other such things. But when it comes to building a brand presence in social space, every area needs to be explored.

For newcomers, who are joining social media marketing, we're here sharing some beginner's tips and tricks that help them to join the trend.

• If you are planning to start a new business, start your business first. It has been observed that many businesses create Instagram or Facebook accounts before establishing their business. And the results are miserably failing. So, first, it needs to settle down your business for a few months and come with a bang on social media.
• Now that you are successfully running your business, create a professional account or page on social media. Explain all your details in brief in the Bio. Don't forget to mention the essential links and how the audience can reach out to you.
• Start creating the content. And be regular in posting content. Associate with some influencers so that they can help you in reaching out to a wider audience.
• Utilize the features of social media by creating Ephemeral Content. Take advantage of FOMO and Offer discounts, promotional codes, coupons, and giveaways through short and disappearing content.
• Try to engage as many audiences as possible. Engagement is very important, else your purpose for presenting on social media will not be achieved.
• Marketing on social media is a never-ending process. The moment you think that you have done enough marketing, you mislead your target. So, last but not the least, keep posting content and work on increasing followers and friends.
• Learn, explore, and apply new ideas and updated features of social media to grow your brand reach and loyalty.

Conclusion

Social media is the new marketing station for big or small, all types of businesses. And out of all the captivating features of social media, Ephemeral Content is what is trending and in demand these days. It is a very effective and easy way to reach out to your target audience.

Ephemeral Content has a wide scope for engaging more followers and developing an interactive environment with your followers. This is the tried and tested method that aids you in growing your followers in a jiffy, no matter you are boosting your profile or brand name.

Good quality Content indeed is important but what is more important is the element of engagement so that you can reach your target group of people. All in all, social media is flourishing with each passing day and businesses are getting the benefit from it through various features. And one such feature is Ephemeral content which we have talked about.