How can Digital Asset Management (DAM) benefit your brand?

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How can Digital Asset Management (DAM) benefit your brand?

Managing digital assets is a tedious and challenging task for most businesses. It is very time-consuming and often requires specific tools to organize, store, and back up your files effectively.

Additionally, any legal requirements or regulatory obligations relating to their digital assets, such as data privacy laws, taxation, etc., should be strictly observed. To manage this complex process, many organizations utilize digital asset management (DAM) software to manage their digital assets.

What is digital asset management?

Digital asset management is the organization of the storage and retrieval of digital files, including but not limited to images, videos, audio, and document files. The primary purpose of DAM is to automate the management of digital assets, and streamline its process to make it easier for businesses to find, use, and share their digital assets.

As with other business software, a digital asset management tool benefits an organization. The more advanced DAM tools may even offer advanced features. The following section will discuss the benefits and what they can do for your brand.

What are Digital Asset Management benefits?

There are several benefits that digital asset management can bring to your business and your brand. Continue reading below to learn more about these benefits.

Improve brand consistency


A DAM system can ensure that your brand assets are used consistently across all channels and platforms. With its storage centralization feature, brand assets such as logos, images, videos, and other content are always maintained when team members access them. This feature helps improve your brand’s integrity, which converts into customer recognition and trust.

Also, with its version control features, previous versions of an asset can be easily accessed, and any changes applied to it are tracked and can be reverted when needed. This ensures consistency in the brand's versioning across all channels and platforms.

Digital assets can also be tagged and categorized in a DAM system, making it easier for employees to find the specific assets they need. It also allows employees to receive new assets and flag any inconsistencies with existing ones. This helps ensure that the correct asset is used in the right context and improves brand consistency.

The promotion of strong brand guidelines is also among the many Digital Asset Management benefits. Through standardization of brand-approved assets, a DAM system can help ensure that all team members are aware of and adhere to the guidelines.

Increase efficiency


A DAM system can streamline managing and distributing your brand assets, allowing your team to access, share and use the assets more efficiently. This can save time and reduce the likelihood of errors, increasing your brand's efficiency.

The search and retrieval process is one of the most tedious activities in maintaining digital assets. But DAM systems' advanced search and retrieval features allow team members to find and access the specific assets they need quickly and easily. Thus, the time needed to locate an asset is reduced, and retrieval is sped up.

A DAM system can also automatically tag and categorize assets with metadata based on predetermined rules. This feature promotes the elimination of human errors when it comes to asset categorization.

Using Digital Asset Management benefits companies with redundancy removal. This is because tracking existing assets is made easier, thus preventing employees from creating new ones that already serve the same purpose as the existing ones.

Improve collaboration


The DAM system's advanced features make collaboration between employees leaner due to its streamlined process. Turnaround times between team members are significantly reduced in all activities.

One specific example is asset sharing. Since the DAM system has centralized storage, employees in different departments or locations can still work on the same assets without creating duplicates. At the same time, this ensures brand efficiency because team members are assured that they are working on the updated version of the shared asset.

Another feature of the DAM software that can improve collaboration among members is its efficient workflow management. All actions that need to be done on an asset—request, approve, review, or reject actions—are done in a single system. This setup eliminates any miscommunications among team members in the approval process.

DAM workflow management feature also allows comments and annotations on assets. With these Digital Asset Management benefits, team members do not need to reach out anymore to asset collaborators since all comments on the asset are easily accessible. You can also add any suggestions on asset improvements here.

The same goes for asset version control. All team members can view all versions digitally without seeking previous asset collaborators or authors. All versioning activities can be tracked and reverted anytime when necessary.

Finally, like other business software, using the best DAM tools within your internal organization allows internal members to work together to create, maintain, and archive your digital assets. There is no longer a need to outsource to external agencies that handle digital assets.

Improve workflow


As mentioned above, the automated workflow of digital asset management systems is greatly improved compared to manual workflow. Think of it this way: any management activities—from review, approval, maintaining, distribution, and archiving—are already integrated into the system. Team members can then focus on other tasks, such as creating digital assets.

The improved workflow is more significant because every single step or activity done on an asset is recorded and versioned accordingly.

Reduce costs


One of the main features of DAM tools is that it dramatically reduces costs in the whole digital assets management process. Costs such as printing, storage, transfer or shipping, production, among others, are already eliminated because of the digitized assets. Therefore, there is no more need to produce physical copies of the assets.

Also, since turnaround times are reduced because of the automated process, you save on manpower or man hours worked by your employees. They can then exert their efforts on other activities that your brand needs.

Another cost-reduction feature of DAM tools is that it prevents duplication of assets. This is because you can track all assets in the same group or those that serve a specific purpose. Any disproportionate assets are eliminated, along with unnecessary costs that come along with it.

When there is duplication, there is also re-purposing. DAM tools can aid in searching and retrieving old assets that have already served their purpose in the past, which can be repurposed for new activities needed for your brand. Thus, the added costs of creating new assets are prevented. You are also assured that existing assets are utilized efficiently.

Provide reports and analytics


Reports and analytics are one of the backbones of a brand. Digital asset management software offers comprehensive assets reports and analytics, which can provide you with information on the following:

  • How the assets are used
  • Where the assets are used
  • When the assets are used
  • Why the assets are used
  • Areas for improvement in managing the digital assets

More sophisticated DAM software can also help your business understand and identify current and future trends in digital asset management. You can use the information in your business decisions and improve your brand image.

On the marketing side, DAM software reports and analytics can also be utilized. They are a great tool for analyzing and tracking assets that are being used in marketing campaigns. The analysis may cover marketing performance, effectiveness, or utilization.

In certain industries, reports and analytics of which assets are favored by their target audience are used extensively. Identifying which of their digital assets are the most popular ones can help your business know which content to make and which ones could be more effective. This can then greatly improve your brand image.

Finally, one of the most significant purposes of reports and analytics in digital asset management is that you can make data-driven business decisions in the overall DAM process. Here, you will be able to identify which processes are the most efficient and which ones are not and be able to execute activities that will overall improve your brand.

Digital Asset Management brings out the best in your brand

Undoubtedly, digital asset management software is a revolutionary tool in the asset management field. It brings many benefits, including brand consistency, improved efficiency due to a structured process, better team collaboration, systematic workflow due to automation, reduced overhead costs, and analytics.

What you can take away from here is that all of these benefits that DAM software offers can significantly improve your overall branding. And as a business, this will greatly help your operations and sales.

Whether you are a small business or a big corporation, DAM software will be helpful to your organization. If you want one of the best DAM tools, check out Filecamp and start a free trial.

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