A little preparation and strategic planning of your global branding will help you considerably boost your chances of establishing a solid footing and building a successful company in any new market. We have gathered eight tips to keep in mind when your brand goes global.

You might have a lot of digital assets lying around but you might NOT need a Digital Asset Management (DAM) system to manage them at all.

If you are trying to build a business or launch a new product, understanding brand equity is vital. Let’s start with defining brand equity and understanding how it can help you grow your business.

As a brand, you have to be unique to stand out. A consistent brand identity is one of the essential pillars to having a memorable brand experience.

With Filecamp it is very easy to set up your own online brand guidelines kit. Here is what we recommend for a bare-bones brand guidelines kit.

Find out all about what brand assets are and how to leverage them to increase your chances for success.

A strong Digital Asset Management software can turn your media library from a clump of folders into a professional, interactive and searchable platform.

This article shows you how to set up a marketing team from scratch, keep it productive, and everything in between.

Freelancers and firms are starting to feel limited by the features of cloud services like Google Drive & Dropbox that offer ‘one-size-fits-all’ solutions.

Content marketing is the new necessity for effective brand-building. Here are 10 brands with the most amazing content marketing campaigns we can look up to for inspiration.

Brand guidelines help protect your business from a variety of interpretations and customizations, giving your brand a consistent outlook that builds awareness and trust with your customers. In this article, you will learn what a brand story is and the 10 reasons you should be sharing your brand assets.

For DAM to be migrated into the company/organization, there has to be a metadata strategy. Such a strategy will help DAM migration run smoothly and ensure that the metadata is accounted for.