10 Top Video Management Software for Marketers
Video marketing is no longer a nice-to-have tool for many marketers. It's now a must-have. With more than 55% of the internet watching online videos every single day, video marketing can be such a powerful tool for marketers to cut through the digital noise and boost their online branding.
The allure of video marketing is quite simple: in the crowded digital world, internet users and potential customers want to consume quick, straightforward content. After all, who has time to read bulky, text-heavy content just to get a piece of information? And in this situation, video content helps them fulfill the needs.
By combining both visuals and audio elements, video content provides your potential customers easy-to-digest information in minutes. That’s why this engaging type of content has now become marketers’ favorite.
Today, more than 86% of savvy marketers rely on videos to promote their business. It means that a business that hasn't jumped into the video marketing bandwagon will be left behind and miss such a huge opportunity.
Video marketing campaign success depends on many factors, and one of the most crucial factors is the video management software you use. To help you get a more solid grasp on video management software, we’re going to discuss at least three topics in this article:
- The definition of video management software
- Top video management software businesses should consider using
- How to choose the right video management software for your business
Well, let’s dive in!
What Exactly Is a Video Management Software?
Before we start getting ahead of ourselves, let’s start with the most basic one: understanding the definition of video management software we’re going to talk about in this article. So, what exactly is it, and why your business needs it?
Simply put, video management software is a tool (whether it’s an open-source website or downloadable software) that marketers can use to configure the delivery of their video campaigns, including tracking and analyzing the results.
It doesn’t end there, though. Most video management software also makes it much easier for marketers to understand how their viewers watch and interact with their videos. It also helps marketers to manage video content and host videos to various digital platforms in just a few clicks.
Now, what does it matter for your business after all?
A high-performing video marketing campaign isn’t all about creating professional-looking videos. You also need to pay attention to its distributions and the overall performance of the videos. That is what makes video management software come in handy. It makes every step of the video marketing process easy.
10 Best Video Management Software
Now that you understand what we mean by video management software, it’s time to break down some of the best video management software for marketers in the market.
Of course, with tons of video management tools out there, it can be such a headache to narrow down the choices. Luckily, we've dug up some of the best and most powerful software for you.
So, if you’re looking to promote your business through video marketing and aim to manage the campaigns seamlessly, check out these essential video management software that can help you.
When we talk about video management software for business, we talk about Renderforest. This software offers so much more than video production tools. With its AI-powered features, you can create, visualize and implement your ideas through stunning videos easily.
Yes. You can use this software to create many kinds of videos such as explainer videos, short cartoon videos, business logo presentations, educational and interactive videos, commercials, you name it.
What’s more interesting is that you can translate text into a logo or video. So, it should come as no surprise that Renderforest is mostly preferred by YouTube users or creators that aim to create and manage video content for streaming.
The aim of InVideo is to help their users expand audience engagement through the power of video content. So, this video management software almost has everything you need when it comes to video marketing. From video production features to social media sharing, InVideo has got your back.
What makes this software even more engaging is the easy-to-navigate interface. It provides a simple dashboard so even beginners and novice users can kickstart their video marketing campaign hassle-free using InVideo.
Besides the intuitive UI design, InVideo also spoils you with a vast library of 2000+ pre-built templates, helping you create and share your videos across social in minutes.
Vimeo is one of the most popular all-in-one video solutions. It's widely well-known for its video hosting and streaming services, although it also offers a quick and straightforward video production service. In other words, you can create, edit, distribute, and analyze your video marketing performance in just one place.
That's not all. Vimeo has solid integrations with popular CRMs and other marketing software like Hubspot, MailChimp, Dropbox, and even Splash, making it much easier for you to upload and share your videos. This way, you can definitely get the most out of your video marketing efforts.
As the name suggests, Cloudflare Stream is a video management software expertise in video streaming and conferencing. Suppose your business needs a specifically robust platform to encode, store, and deliver an optimized video formatted for different devices and network connections. In that case, Cloudflare Stream is one of the best options available.
This software is actually a pure and simple video hosting platform where you can upload, manage, and deliver content. Cloudflare Stream can also be an ideal platform to host your live webinars and store pre-recorded videos for audiences that have missed it so they can still access your content.
Using social media platforms for streaming features like YouTube Live, IG Live, or Facebook Live might seem more simple and mainstream. But, if your goal is to present an unbranded video experience for your paid course or webinar, Cloudflare Stream is better.
SproutVideo is a popular video hosting platform. This software allows you to customize, publish, and track your marketing videos online. With powerful security, marketing, and analytical tools, SproutVideo helps you understand how well your video marketing campaign is performing.
A simple and basic drag and drop feature helps you to upload a video with ease. Also, the customization options are the main feature that makes SproutVideo stand out from their competitors in the market. You can create your own video player and branding them to give your potential customers a great, memorable viewing experience.
Not to mention the analytics feature that shows such detailed statistics, including viewers’ geographics, engagement rate, average playtime, and more.
Animaker is a video management software that provides you full-packed features to create, share, and manage do-it-yourself (DIY) animated videos. With this software, you can create any type of animated videos you want, from whiteboard animation to full cartoon animated videos.
Don't have any experience or any design skills for animated video production? Animaker comes to the rescue. With tons of customizable templates, you can create your own animated characters, add props, import your own voice-over, and more in no time.
When you finish with the production, you can export it to YouTube and Facebook or download it directly and save it to your devices. What's more, it also has an analytics feature that makes it much easier for you to track the important metrics so that you can understand the video performance.
Cincopa is another video management software you might seriously consider using. This software offers you some advanced features when it comes to video marketing.
One of the main features that make Cincopa worth using is marketing automation. You can get far-reaching, actionable data from your video performance. This way, it'd be much easier for you to nurture, track and trigger automated nurturing campaigns based on the data, including engagement level.
Cincopa is also well-known for its ability to optimize your videos automatically so it can be more SEO-friendly. Therefore, you can make your website rank higher on the search engines like a pro without breaking a sweat.
If you're looking for video management software that offers premium editing and distributing styles and has an intuitive interface? Magisto is the software for you.
With an AI engine, this software analyzes your footage so that you can understand which parts of your video are the most visually interesting. It also determines whether which area of your footage needs stabilization, color correction, effects, or other edits.
In other words, you can edit your footage and publish stunning results at any time and place with minimal effort. It is also available on mobile devices with downloadable apps. So, you can track and manage all your videos at your fingertips.
Restream made multistreaming easy. This software offers you an easy way to live stream to YouTube, Twitch, Facebook, LinkedIn, and more than 30 other streaming platforms all at once.
All the features it has focused on a smooth streaming experience. It doesn't require you a third-party tool to go live stream, and you can do it directly from your browser. The monitoring feature also makes it easier for you to detect any issues or errors to ensure the best streaming experience for your viewers.
Another interesting feature is proxy streaming which allows you to reach viewers from the other part of the world. Even if a certain streaming platform is blocked in their distant country, they can still enjoy your live streaming using Restream.
If you use YouTube as your video marketing channel and haven’t yet taken advantage of TubeBuddy, you’re falling behind.
This software focused on YouTube SEO optimization, helping your videos rank higher on the platform so that your potential customers can find you easily. You can optimize your videos by adding keyword-based titles, descriptions, close captions, embed code, etc., with only a few clicks.
It also provides you with all the basic tools you need for YouTube video management, from analytics to social sharing to video streaming. By all means, you can rely on Tubebuddy to manage all your YouTube videos for better YouTube video marketing campaigns.
How to Choose the Right Video Management Software
All those top ten video management software mentioned above might still be quite challenging for you to choose, especially if you don't have any experience at all in video marketing campaigns. To help you out, now we're going to break down some factors you need to consider before you choose the right one for your business.
Here are three factors that you should take into consideration before you start investing in any of the video management software above:
- Your marketing goals. Before spending efforts and bucks, you need to understand your goal so that you know what you need in video management software. If your goals are focused on live streaming, Cloudflare Stream or Restream are such ideal options. However, if you aim to manage your video marketing campaign simply with all-in-one tools, software like Renderforest or InVideo might be your best go-to.
- Your budgets. This is a crucial one. You need to make sure that you choose software that matches your budget. If you're on a shoestring budget, choosing tools that offer a free version is such a smart move.
- Your business preferences. You also need to pay attention to whether or not the video management software you're going to use aligns with your business' preferences and values. This way, it'd be much easier for you to use the software at its fullest potential so that it can bring you the best results.
Are you leveraging the best video management out there? If your answer is no, it’s time to buck up anytime soon. Video management software helps you with overall video marketing campaigns, from marketing video creation to video tracking, to ensure that you have the results you want.
Of course, you don't have to use all those top ten video management software we've talked about above. You can choose ones that match your video marketing goals, budgets, and preferences. Also, most of those tools above provide free trials you can try before you decide to use them for your whole video marketing campaigns.
And if you decide to use one of the video management software solutions we have suggested and struggle to manage all the videos, you can rely on Filecamp’s media management solution. It allows you to store, host, and share all the videos in just a few clicks – along with any other digital assets and multimedia you or your company manages. What’s more, with granular user permissions, you can easily control that your clients and partners only accesses the specific files and folders you’ve given them permission to.
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