7 top tools for a digital marketing agency in 2020

Setting up a digital marketing agency is fairly easy, but running it in the most effective way is a bit more difficult. Today, without thoughtful marketing automation, you may struggle with some tasks or find them really tedious – while …

44 Common Mistakes When Managing Creative Teams

Successful creative teams, those that consistently deliver great results, are led effectively and work with purpose within a framework that encourages creativity without restricting it. But providing that environment isn’t easy. Many creative professionals have horror stories about that one …

Vector vs. Bitmap Images Explained

What is the difference between vector and raster graphics? What type is better for layouts creation? What are the pros and cons of each type? All graphic files contain information about images, no matter what format they are in – …

Has Your Business Outgrown Dropbox?

For many businesses, there comes a time when a more feature-rich solution is required. As business demands increase, Dropbox ceases to be a time-saving tool, and becomes a time-consuming one. One of its main USPs, simplicity, can quickly become a …

What is Digital Asset Management (DAM)?

The term DAM can be applied to many software solutions, with the most basic being you classic desktop digital file library. However, today’s Enterprise DAM solutions are much more advanced, combining cloud storage with stringent security features, metadata editing, user …

The Über revolution will soon come to the DAM market

According to Best Practices: Digital Asset Management, Forrester Research, Inc., 2013, “The amount of customer-facing rich media content, particularly HD video and high-resolution images, [which] organizations manage has skyrocketed. And it’s not just traditional web experiences: Rich media is important …

Benefits of SaaS and the Cloud

In SaaS, the user does not have to pay for the software. Instead, they rent services offered by the vendor. They use the software for a specific period of time and in return pay for the services they are using. …